While most of us were prying ourselves from the warmth of our homes to accomplish those long, cold, wet winter training miles, Broad Street and Caste Projects were busy in the design shed sitting underneath heat lamps, sipping on Capri Sun while dreaming of the summer months. Reminiscing about simpler times, before the digital age consumed our imaginations, when acid wash jeans were a normality, and chairs were meant to be sat on backwards. They concluded that technology had made us a cold, calculated, and hardened society, and decided to do something about this unwarranted seriousness toward what is fundamentally a joyful habit. Riding our bikes and riding them for fun.
As intended, this kit had my imagination racing. The letters couldn't appear fast enough as I frantically texted photo ideas to our creative director and daydreamed of neon, summer vacation, evenings down at Loser's Loop, and spiked Slurpees.
New kit day always creates a euphoric feeling as you set off to ride, knowing you'll encounter some rubbernecking; but this is a kit that looks just as good streaking past in the 53x11 as it does picking up sour candy at the local 7/11. A suit for every occasion.